People’s Victory: Activists stop effort to rename Harlem south of 125th Street ‘SoHa’ | Amsterdam News

By STEPHON JOHNSON and CYRIL JOSH BARKER

(Photo: Bill Moore)

It looks like the battle to rename Harlem south of 125th Street “SoHa” is coming to an abrupt end.

Reports indicate that real estate firm Keller Williams is heeding the call of the community to stop using the term to attract new residents to the already heavily gentrified neighborhood.

In a statement, a representative said the office in Harlem plans the name.
“The team has a passion for the people, the history and the culture of the neighborhood they also call home,” the representative said. “With respect to the neighborhood and people of Harlem, they will change their team name at Keller Williams NYC.”

Read more: People’s Victory: Activists stop effort to rename Harlem south of 125th Street ‘SoHa’ | Amsterdam News

Related:

Gentrifiers Want To Rename Harlem Area ‘SoHa’ And Residents Are Pissed | Huffington Post

Residents: Don’t call southern Harlem ‘SoHa’ | Fox

Naming rights: Who decides what a neighborhood is called and where it starts and ends? | Crain’s New York Business

South Harlem, just above Central Park, is home to great food and rich history | am New York

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