Fat Joe Explains How Michael Jordan Greenlit His Sneaker Store | Sole Collector

By Gerald Flores

Fat Joe - UPNYC

(Image via Complex Original / David Cabrera)

It was on the corner of 158th Street and Broadway where Fat Joe first learned how to be an entrepreneur. As a young kid, Joe and his sibling would post up on this block in Harlem and hustle toys during the holidays.

“We’d go down to 23rd and Broadway and buy stuff like little cop motorcycles. We would buy them for $8 and sell them for $15,” Fat Joe told Sole Collector in an exclusive interview. “Then we came down here in front of 158th and Broadway and we would sell them.”

Fat Joe’s career as a businessman comes full circle on Nov. 5 when he officially opens the doors to Up NYC, his sneaker store located within a stone’s throw of where he first flipped thousands of dollars worth of toys.

Getting into the sneaker business was a natural move for Joe. He’s one of a few rappers with an organic connection to sneakers. If anyone needs to check Fat Joe’s sneaker credentials, look no further than the time he chose to lick the bottom of a pair of Olympic Air Jordan 7s on MTV Cribs instead of showing off his marble countertops or Ferrari sitting in the driveway.

Read more: Fat Joe Explains How Michael Jordan Greenlit His Sneaker Store | Sole Collector

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