Do you know what Latin boogaloo is? While it was eventually eclipsed by Salsa, Latin boogaloo was the sound of the Latino barrios of New York City in the 1960’s. It was funky, it was brash and it was bi-lingual. We Like It Like That tells the story of this somewhat obscure genre that left an outsized impression on Latin music. Through some simply beautiful and rare archival footage and images as well as interviews with the stars of the music We Like It Like That sheds light on a sound that had redefined an entire generation of Latinos. The music continues to enthrall music lovers to this day. The film will make its World Premiere this coming March at SXSW.